This short article explores how the media landscape has evolved over the past couple of years.
In the digital media landscape, what we see online is mostly decided by algorithms which are formed by our online habits. Each social media platform uses its own programmed system to suggest new content and recommend material that will appeal to the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, producing more segmentation and predisposition among users around social problems. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user produced content in the media landscape.
The rise of online content has entirely changed what is meant by the term mass media. Previously, mass media followed a hierarchical structure, using a top-down media model. Typically, a small group of professionals, such as newspaper publishers or . broadcasters, who would develop content for large audiences who primarily just consumed it. However, these days, with the help of the internet, the face of media has seen significant change, making the usage and accessibility of media a lot more open and interactive. With access to popular social media platforms, new media examples are revealing that people can develop and share their own material, just as quickly as they can absorb it. Social media has permitted anyone to add to public discussions, instead of simply the significant media firms therefore as a result, mass media is no longer controlled by a couple of big advocates. Rather, it is spread out across millions of user stories worldwide.
In the present day, online platforms have made it significantly simpler for everyone to create and share material. Previously, developing material for a wide audience called for connectivity to a series of important resources and funding. Presently, with the use of mobile phones and common digital technologies, digital media content examples like short form videos, blog posts and podcasts can be easily developed with simply a couple of standard devices, in addition to reaching a massive audience, really quickly. This has opened the door for more diverse voices, specifically those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media platforms, implying that social media has created a place for underrepresented neighborhoods to share their narratives.